About Us & Our ICF Accredited Coaching Programs
Learn about our mission, team, and ICF Accredited Coaching Programs designed to empower coaches with ethical, evidence-based training.
Who We Are
Trusted, Robust ICF-Accredited Coaching Programs
Coach Approach Training Institute (CATI) is a premier, educational institution founded in 2006, renowned for its excellence in providing ICF Accredited Coaching Programs that create synergies between neurodiversity, organizing, productivity, and leadership coach training. Offering a comprehensive range of more than 20 courses and 9 professional credentials, CATI stands out for its rigorous curriculum, highly decorated instructors, and unparalleled return on investment. Our graduates are empowered to deliver strengths-based, effective strategies for clients with ADHD, autism, and other executive function challenges, equipping them with the skills to enhance productivity, organization, and life management.
Led by pioneering industry thought leaders and award-winning trainers, our ICF Accredited Coaching programs reflect deep expertise and real-world insights that are highly valued by students and peers alike.
Whether you’re a new coach or a seasoned professional seeking specialized training or continuing education, CATI is the trusted choice for those committed to making a meaningful difference in the lives of neurodiverse individuals. At CATI, we align passion and purpose with the tools for our graduates to support their clients in creating a life that fits.
The coaches we nurture, and the clients they serve play a dynamic role in healing and restoring the wholeness of the Earth and its people.
Our Mission
To deliver exceptional, high-quality coach training and certification programs within safe, supportive, affirming, and respectful learning environments, preparing our graduates to support and serve clients with a wide range of neurodiversity.
Our Vision
To create and foster deep connections, understanding, and soul-informed growth with individuals and the self by cultivating respectful environments, challenging internalized biases, and building more inclusive and compassionate communities.
Our Core Values
Trust
We build lasting relationships through honesty, transparency, and dependability, ensuring that our students, trainers, and partners can always count on us to act with integrity and deliver on our promises.
Academic Rigor
We are committed to providing a challenging and high-quality educational experience, fostering a culture of excellence, critical thinking, and practical application that prepares our students to succeed in their careers and beyond.
Respect
We treat every individual with dignity and consideration, valuing diverse perspectives and fostering a culture where everyone feels heard, valued, and affirmed.
Inclusivity
We champion diversity and inclusivity, ensuring that our programs, practices, and environments are welcoming and accessible to all, regardless of background or identity.
Flexibility
We adapt to the needs of our students and clients, offering personalized solutions and approaches that accommodate different neurotypes, processing modalities, schedules, and goals.
Accountability
We hold ourselves to the highest standards of responsibility, owning our actions and continuously striving to improve, ensuring that we consistently meet or exceed expectations.
Why Us
Expertise
Highly-credentialed, world-leading expert trainers and educators, recognized as industry pioneers
Dependability
19+ years offering ICF accredited coaching programs, and a high retention rate of graduates pursuing credentials
Relationships
Inclusive and affirming culture, responsive leadership team, and adaptive to diverse learning styles
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Years of Coaching
Combined years of experience
in the coaching industry.
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Years of Teaching
Combined years of teaching at Coach Approach.
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Students Served
A diverse range of individuals
since our founding in 2006.
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Credentials Awarded
From one of the 9 professional certifications we offer.
Our Manifesto
We believe that the brain-based differences pose unique challenges, even as it offers key strengths and gifts. More than just offering life tools to manage a medical diagnosis, we accommodate, celebrate, and elevate the whole person—honoring the natural interests, creativity, routines, and methodologies that comprise a full and unique human experience. With confidence, clarity, and dignity, we empower those we serve to go forth and unapologetically…
Create A Life That Fits
Our History
Learn more about the evolution of Coach Approach Training Institute, our ICF accredited coaching programs, and how our organization has not only shaped the landscape of the coaching industry as we know it today but also continues to empower professionals to create lasting change.
In the Beginning
A career evolution
Denslow Brown, MCC, PCNC™, CPO-CD®, CPO®, co-founder of Coach Approach Training Institute (originally Coach Approach for Organizers, then Coach Approach Training), began working as a professional organizer in 1974, feeling immediately connected to the work. Nearly two decades in, she recognized a recurring issue: while she could help clients manage their physical spaces, many struggled to sustain these systems in the long term. She realized the deeper challenge was helping clients achieve behavioral, cognitive, and emotional shifts that would enable lasting change.
2004
New Leadership
In early 2024 Denslow began conversations with CAT graduate and instructor Sara Skillen, PCC, COLC, CNC (herself a professional organizer and coach) about transitioning out of her ownership and leadership role. Through an aligned and intuitively-informed process, they met weekly to co-design how such a transition would occur, and Sara began learning the many responsibilities of leading and operating an accredited coach training program. In July of 2024, they made it official, with the support of trainers, staff, students, and friends of the program. As part of the transition process, CAT-IAC became Coach Approach Training Institute.
Testimonials
What Our Students Say About Us and Our Courses
Hear from students who’ve transformed their careers and clients’ lives through Coach Approach Training Institute.
"Because of the Foundation Coach Training, I listen more broadly and deeply. I am better able to listen beyond my clients’ words. I have a greater awareness of the possible existence of brain-based conditions and am more conscious of identifying my clients’ strengths and calling those strengths to their attention."
"The Foundations Training program was a game-changer for my coaching career. The skills I gained have empowered me to make a real difference in my clients’ lives."
"My clients have benefited enormously from my ability to change hats from coach to organizer and back as needed. Hands-on used to be non-stop hands-on, but now it is a blend and the clients seem to have longer lasting results because they change fundamentals within, not just their stuff."
"Coaching allows me to be more aware. I step back and support my clients in developing solutions that work for them rather than telling them what to do. This removes the unrealistic burden on me of having all the answers."
"I feel good about using my coaching skills. I'm offering my clients a connection that is much deeper than before and one that is more satisfying to me."
"The Processing Modalities Model helped me better understand my strengths and sensitivities and how I learn and move through life, making me a stronger coach. In coaching, it can be used to observe, listen to, and explore strengths, ones the client may not even be aware of."
"I am extremely grateful for this course. Enjoyed it tremendously and learned so much."
"This course has given me much to think about, especially in terms of setting and maintaining boundaries. It has also given me much to think about in terms of the populations I want to work with."
"This course was really helpful in identifying my boundaries as a coach and practicing certain difficult conversations around challenges that come with working with someone who is struggling with a Brain-Based Condition. This course makes me feel more prepared to handle such inevitable, tough conversations with clients."
"The time spent with my Skills Building Group partner was invaluable. I think everyone should have to practice this language and way of supporting a client."
